With the booming development of e-commerce platforms, merchants are constantly seeking innovative ways to attract consumers and boost sales. As Malaysia’s first successfully launched Xiaohongshu E-commerce Online Course, personally instructed by Henry Tye and Teck RuiChang, we provide local merchants with comprehensive e-commerce training, helping them effectively utilize the powerful Xiaohongshu platform to enhance brand exposure, drive traffic, increase conversions, and achieve online profitability.
Malaysia Xiaohongshu E-commerce Online Course: From Basics to Advanced, Comprehensively Improving E-commerce Operational Efficiency
Our designed Xiaohongshu E-commerce Online Course covers the entire operational process from store setup to Xiaohongshu ad placement, helping merchants quickly master how to open a store on Xiaohongshu Store, and how to use platform features to increase exposure and conversion rates. Course content includes:
- Xiaohongshu Store Setup and Operation: Learn how to quickly create a ‘Malaysia Xiaohongshu Store’, use industry-specific templates (e.g., food, beauty, maternal & child, etc.), and customize store design based on needs, offering features like custom color schemes and product displays to ensure the best user experience.
- Xiaohongshu Spotlight and Traffic Placement Techniques: In-depth analysis on how to boost exposure through the Xiaohongshu Spotlight feature, achieve efficient Xiaohongshu ad placement through precise traffic strategies, and increase sales conversions.
- Xiaohongshu AI Content Hosting and AI Marketing: Generate content aligned with user interests through Xiaohongshu AI Content Hosting, and automate ad placements via Xiaohongshu AI Marketing to improve ad conversion rates.
- NFC + AI “Tap Card” Marketing Tool
- Cross-platform Store Integration, Localized Payment & Delivery Services
- Listing Malaysia Xiaohongshu Physical Store Addresses
- Xiaohongshu Blue Tick Verification Application Process and Compliance Considerations
Why Malaysian Merchants Must Seize This Wave of Xiaohongshu E-commerce Benefits: Low Platform Commissions and Precision Marketing Advantages
While TikTok Shop has become one of the world’s largest e-commerce platforms, the rise of Xiaohongshu Store in Malaysia presents another business opportunity. Merchants can enjoy relatively lower platform commissions on Xiaohongshu while leveraging the platform’s social commerce advantages for greater exposure and sales.
- Low Commission Advantage:
Compared to other platforms, Xiaohongshu’s commissions are lower, offering merchants greater profit margins.
- Social Commerce Model:
Xiaohongshu’s social commerce model allows merchants to rely not only on product displays but also on user sharing and recommendations to guide consumer purchases, enhancing the brand’s social influence.
Latest Development: Tencent Expands WeChat Mini-Program Ecosystem to Malaysia, Creating New E-commerce Opportunities
In a significant move for Malaysia’s digital landscape, Chinese tech giant Tencent has officially announced plans to expand its WeChat Mini-Program ecosystem into the Malaysian market. This strategic expansion, announced at the opening of Tencent’s new regional office in Kuala Lumpur on December 1, 2025, signals a major boost for local businesses seeking integrated digital solutions.
News Highlights:
- Market Prioritization: Following successful pilots in Singapore and Macau, Malaysia is next in Tencent’s pipeline, identified as a priority market due to rising demand for AI adoption and cross-border digital services.
- Seamless Ecosystem: WeChat Mini-Programs are lightweight applications that run instantly within the WeChat app, eliminating the need for separate app downloads. They integrate payment, e-commerce, and customer engagement tools into one seamless experience.
- Localized Payments: The ecosystem will be supported by Tencent’s “Global Checkout” cross-border payment framework, which already incorporates local payment methods like DuitNow, aligning with Malaysia’s growing adoption of interoperable digital payments.
- Collaborative Approach: Tencent emphasizes a strategy of “prioritizing collaboration over competition,” focusing on empowering local payment options and businesses to go regional, rather than reintroducing its standalone e-wallet service.
- AI-Driven Demand: Tencent notes strong demand from Malaysian sectors, especially financial services, for AI tools to automate manual processes, indicating a mature market ready for advanced digital integration.
This expansion creates a powerful, direct channel for Malaysian merchants to engage with consumers within the ubiquitous WeChat environment, complementing platforms like Xiaohongshu.
Xiaohongshu Blue Tick Verification: Providing Malaysian Merchants with More Xiaohongshu Ad Placement Permissions
Merchants need to undergo Blue Tick verification on the Xiaohongshu platform. After obtaining official verification, merchants can enjoy more Xiaohongshu ad placement permissions and enhance brand credibility. Blue Tick Verification is an identity authentication for merchants on Xiaohongshu. Once verified, merchants gain access to more advertising resources and can conduct legal ad placements on the platform.
Xiaohongshu Blue Tick Verification Application Process and Compliance Considerations: Ensuring Legal and Compliant Operations
Through Xiaohongshu Blue Tick Verification, merchants can enhance their store’s trustworthiness, gain more Xiaohongshu ad placement permissions, and ensure legal operation on the platform. However, when applying for Blue Tick verification, merchants must meet a series of conditions to pass the review smoothly. Here are common reasons for Blue Tick Verification failure:
- Account Name Conflicts with Other Company Trademarks: If a store name is identical or similar to another registered company’s trademark during the application process, it will lead to rejection. Therefore, merchants should ensure their store name is not already registered on the Xiaohongshu platform.
- Account Name Does Not Meet Xiaohongshu Requirements: Xiaohongshu has strict requirements for store names. Merchants must follow platform rules to ensure the name complies, avoiding违规 names.
- Failure to Provide Industry-Specific Licenses (Lesen): Certain industries (e.g., food, pharmaceuticals) require specific industry licenses. If merchants fail to provide the relevant certificates as required, the application may be rejected.
- Selected Identity Does Not Match Company Registration Information: The identity chosen during the application must be consistent with the registration information in the Company Registration documents; otherwise, the review will fail.
- Incomplete Documentation or Missing Company Seal: When applying, merchants must provide complete company registration documents and ensure they are stamped with the company seal. Lack of necessary documents or non-compliant paperwork will result in application rejection.
- Industry Ineligible for Enterprise Account: Due to platform policy restrictions, certain industries (e.g., lawyers, doctors, real estate) cannot apply for Blue Tick Verification. Merchants must ensure their industry is eligible before applying.
Malaysia Xiaohongshu AI Content Hosting: Intelligent Enhancement of Operational Efficiency
Xiaohongshu AI Content Hosting is a powerful feature we provide, designed to help merchants efficiently generate platform-compliant content and boost content exposure. Specifically, AI Content Hosting offers the following advantages:
- Automated Product Description and Copy Generation: Merchants can use the platform’s AI Smart Tools to automatically generate product descriptions and ad copy that meet Xiaohongshu users needs. This feature bases content on user interests, popular search terms, and trending topics, creating engaging content for merchants to attract customers.
- Intelligent Content Publishing Optimization: The platform’s AI System analyzes consumer behavior and preferences, intelligently adjusting copy, images, and other content to ensure higher recommendations and exposure, improving the chance of being discovered by users.
- Integration with User Behavior Data: AI can analyze user behavior in real-time, automatically identifying current trends and keywords, thereby generating timely content. For example, when a product category or topic gains popularity, AI automatically incorporates that热度 into the merchant’s published content, enhancing relevance and traffic-driving效果.
Cross-Platform Store Integration and Localized Services
BigDomain’s E-commerce Platform Now Supports WeChat Mini-Program
Leveraging this new market opportunity, our integrated e-commerce solution now fully supports WeChat Mini-Program development and deployment. Merchants can seamlessly extend their online presence beyond a Xiaohongshu Store. With our platform, you can effortlessly upgrade your existing XHS shop into a fully-functional WeChat Mini-Store, tapping into WeChat’s vast user base and integrated social-commerce ecosystem without the need for complex separate development.
Merchants can not only open stores on Xiaohongshu but also achieve cross-platform integration, including WeChat Mini Programs, independent websites, PC websites, and mobile H5商城. Simultaneously, merchants can enjoy localized services, including local payment methods, same-city delivery, international shipping, etc., ensuring their e-commerce operations meet the needs of the Malaysian and other Southeast Asian markets.
Malaysia Xiaohongshu Tap Card AI Technology: Intelligent Content and Marketing
In this Xiaohongshu e-commerce online course, we specifically introduced the NFC + AI “Tap Card” Marketing Tool, an innovative marketing method helping merchants bridge the gap between offline and online. Specific functions include:
- NFC Technology Application: Merchants can use Tap Card technology, allowing customers to automatically generate Xiaohongshu notes, Google reviews, and social media follows by tapping their phones on the merchant’s advertising stickers, product labels, etc. This effectively enhances offline customer interaction and quickly guides customers online.
- Automated Content Generation and Distribution: Notes generated by customers via NFC technology are pushed to the Xiaohongshu platform, helping merchants increase organic traffic while boosting brand exposure. Merchants no longer need to rely on traditional advertising methods but can leverage user-generated sharing to increase content credibility and reach. This technology will significantly enhance the effectiveness of merchants’ offline activities and achieve more efficient offline-to-online marketing.
Malaysia Xiaohongshu Store Address Listing and Social Media Integration
Malaysian merchants using Xiaohongshu Store can not only publish product information but also increase offline store exposure through the platform’s map services, such as Xiaohongshu Maps, Google Maps, etc. These features help merchants reach target users more accurately and increase in-store conversion rates.
How to Quickly Build an E-commerce Store: Low-Cost, Fast Xiaohongshu Store Setup Solution for Malaysian Merchants
Merchants only need to select a template, upload products, and publish the store to easily open a store on Xiaohongshu. We provide various industry-specific templates (e.g., food, maternal & child, beauty), allowing merchants to quickly build their e-commerce platform, saving time and costs. Simultaneously, merchants can combine social media promotion, driving traffic through platforms like Xiaohongshu and TikTok, achieving a complete marketing闭环 from exposure to orders.
Detailed Explanation of Xiaohongshu Store Marketing Functions
In addition to basic store functions, we also详细介绍 a series of marketing tools and strategies on Xiaohongshu Store to help merchants comprehensively improve marketing effectiveness and operational efficiency:
1. Cross-Platform Store Integration: Multi-Platform Connectivity to Boost Brand Exposure
Xiaohongshu Store supports integration with multiple platforms, including:
- WeChat Mini Programs
- Independent Websites
- PC Websites
- H5 Mobile商城
Merchants can synchronize product displays across multiple platforms, breaking down platform barriers and enhancing cross-platform brand exposure. This integration provides merchants with a broader audience, covering both local users and global consumers.
2. Localized Payment and Delivery Models: Convenient Shopping, Enhanced Experience
To meet the needs of the Malaysian and Southeast Asian markets, the platform provides localized payment and delivery models, including:
- In-Store Pickup
- Same-City Delivery
- International Shipping
Merchants can choose the most suitable delivery method based on customer needs, thereby improving user experience and promoting sales.
3. Industry Templates: Low-Cost, Fast Store Setup
Xiaohongshu Store offers various industry-specific templates. Merchants can choose the most suitable template for their industry.
These templates help merchants quickly and cost-effectively build e-commerce stores that match their brand style, saving time and effort.
4. Social Media Promotion: Achieving a Closed Loop from Exposure to Conversion
Merchants can link their Xiaohongshu Store to major social media platforms like TikTok, Instagram, Facebook, and Google, increasing exposure through broad social media reach and driving traffic to the store. Through social sharing, merchants can convert organic traffic into orders, completing the full marketing闭环 from exposure to conversion.
5. Visual Design and Customization: Enhancing User Experience
Merchants can easily create aesthetically pleasing store pages that align with their brand, supporting:
- Product Information & Specifications configuration
- Promo Code setup
- Configuration of advanced features like product reviews, email templates, affiliate联盟, group buying, etc.
The platform provides a perfect user interface, ensuring consumers get the best shopping experience, especially on mobile H5 and Mini Programs, guaranteeing smooth browsing and payment on mobile devices.
6. Xiaohongshu Live Streaming and Influencer Sharing: Expanding Brand Influence
Merchants can further enhance store exposure through Xiaohongshu’s Live Streaming Marketing and Influencer Sharing functions. Specific operations include:
- Showcasing Store in Live Streams:
Merchants can showcase their store during Xiaohongshu live streams, engaging in real-time interaction and sales.
- Influencer Collaboration:
Invite Xiaohongshu influencers for content promotion. Influencers can publish notes and @ the merchant’s account, allowing users to click and directly跳转 to the merchant’s store for quick purchases.
7. Product Images and Content Generation: AI Technology Empowers Content Creation
Xiaohongshu Store provides powerful AI Content Hosting functionality. Merchants can leverage AI to automatically generate platform-compliant content, including:
- High-quality product images
- Engaging user copy
AI optimizes content creation based on user behavior and trends, helping merchants increase exposure and enhance user engagement.
8. Data Analysis and Traffic Conversion: Precise Tracking of Marketing Effectiveness
Merchants can use the platform’s provided Data Analysis tools to track store traffic in real-time and optimize operational strategies. Functions include:
- Website traffic analysis
- SEO optimization
- Off-site traffic driving
Furthermore, merchants can精细化管理 customer data through the CRM Customer Management System to improve marketing precision.
9. Customer Service Guidance and Additional Services: Providing Comprehensive Support
Merchants can set up customized customer support on the platform, including:
- Currency &收款 configuration
- Social sharing functions
- Different page configurations and product migration services
These services enable merchants to manage orders, customers, and store operations more efficiently, ensuring a smooth customer experience.
10. Comprehensive Delivery Models and Global Purchase Support
The platform supports various delivery methods like global shipping and in-store pickup. Merchants can flexibly adjust delivery solutions based on customer needs. By integrating with major social platforms, merchants can not only attract local customers via Xiaohongshu but also expand into overseas markets.
11. Multiple Group Buying Activity Scenarios: Increasing Interaction and Sales
Merchants can stimulate customer participation and boost sales conversion through multiple group-buying activity scenarios. For example:
- Group Buying Anytime, Anywhere: No development needed; merchants can create group buying activities within minutes and share them with customers.
- Successful Group Discounts: Enjoy discounts upon successful group formation, incentivizing customers to share and attract more participants.
- Bring New Customers Group Buying: Merchants can easily involve new customers in group buying, expanding the customer base.
12. Membership and Loyal Customer Rewards
Similar to Amazon Prime, merchants can incentivize continuous consumption through a Membership System:
- Design Membership Cards: Merchants can design exclusive membership cards for loyal customers, offering more消费优惠.
- Increase Customer Spending: The membership system encourages customers to spend more frequently through points, discounts, etc.
Xiaohongshu E-commerce Online Course: Comprehensively Enhancing Malaysia Xiaohongshu E-commerce Operations and Marketing Efficiency
The Xiaohongshu E-commerce Online Course helps Malaysian merchants understand how to leverage Xiaohongshu Store and Xiaohongshu AI Marketing technology to enhance brand exposure and conversion rates. Through tools like Xiaohongshu Blue Tick Verification, Xiaohongshu Spotlight, and NFC + AI Technology, merchants can conduct more precise Xiaohongshu ad placements and content creation, ultimately achieving e-commerce goals. Malaysian merchants should seize the advantages of low commissions and efficient social commerce on the Xiaohongshu E-commerce Platform, enter the market early, and capture the opportunity.
Frequently Asked Questions (FAQ) – Xiaohongshu E-commerce Platform & AI Marketing Tools
During this webinar, participants raised multiple questions related to Xiaohongshu Store, Xiaohongshu ad placement, AI tools, etc. Below is a summary and answers to some common questions:
1. Are there sensitivity issues for the pharmaceutical industry in opening a store or placing ads?
Answer: Yes, pharmaceutical-related ads and content may undergo strict审查 on the Xiaohongshu platform. Merchants need to comply with the platform’s ad review policies, ensuring content does not violate Xiaohongshu’s敏感词 and industry regulations.
2. Is Xiaohongshu suitable for B2B enterprises?
Answer: Xiaohongshu is primarily B2C-focused, suitable for direct brand-consumer interaction. While there are some B2B enterprises on the platform, its content dissemination and user engagement lean more towards individual consumers. If you are a B2B企业, you may need to adjust your content strategy to attract the right clientele.
3. What types of products are suitable for a Malaysia Xiaohongshu Store?
Answer: Xiaohongshu’s user base is primarily young females, making it suitable for promoting beauty, fashion, health, lifestyle products, etc. If your product targets the young female market, Xiaohongshu is a very suitable platform.
4. Is it necessary to open a store or obtain Blue Tick verification to use Xiaohongshu’s AI tools?
Answer: Using AI tools and intelligent content management (like Tap Card and AI Content Hosting) does not require Blue Tick Verification or opening a store. AI tools can be used independently. However, if merchants wish to obtain Xiaohongshu ad placement permissions and enhance trustworthiness, Blue Tick Verification is still necessary.
5. Will Xiaohongshu ad placements face traffic restrictions?
Answer: The Xiaohongshu platform strictly审查 ad content. If ad content does not comply with platform guidelines, it may lead to traffic restrictions or ads not being placed. Merchants must ensure ad content compliance, including avoiding敏感词 and providing compliant ad descriptions.
6. If my customers cannot take good photos, can AI help?
Answer: We do not generate photos for customers because, according to agreements with Xiaohongshu, the platform requires merchants to provide authentic product photos. AI can help generate copy and content, but photos need to be taken by the merchants themselves to ensure content quality and brand uniqueness.
7. Can merchants delete unfavorable Tap Card reviews?
Answer: Merchants cannot directly delete customer reviews. However, merchants can guide customers to leave better reviews by improving service quality and products. Additionally, by encouraging customers to use Tap Card to provide positive feedback, merchants can increase their好评率.
8. How much investment is needed for a Malaysia Xiaohongshu Store?
Answer: Opening a Xiaohongshu store itself does not require high upfront investment. Merchants only need to set up the store based on platform-provided functions and templates, and proceed with product uploads and promotion. Investment mainly集中在 Xiaohongshu ad placement and marketing strategies.
9. Can meal vouchers be sold on Xiaohongshu Store?
Answer: Yes, merchants can sell products like meal vouchers on Xiaohongshu Store. This provides an innovative sales channel for F&B merchants.
10. Is logistics for Xiaohongshu Store handled by Malaysian merchants themselves?
Answer: Yes, merchants need to choose their own logistics service providers and manage order deliveries. The platform offers different payment methods (e.g., Debit Card, Credit Card, Alipay, WeChat Pay, etc.), but specific logistics operations are the merchant’s responsibility.
11. Can promotional activities be run on Malaysia Xiaohongshu Store? For example, spend-and-save or coupons?
Answer: Yes, merchants can set up promotional activities within the Xiaohongshu Store, such as spend-and-save offers, discount coupons, etc. This helps increase customer purchase desire and boost sales.
12. How do merchants handle unsuccessful store review cases?
Answer: If the store review fails, merchants need to make modifications based on the platform’s feedback. Common reasons include incomplete documentation, company information not meeting requirements, trademark conflicts, etc. Merchants can resubmit the application following platform guidance.
13. What are the platform commissions and transaction fees on Xiaohongshu?
Answer: Xiaohongshu’s official commission is 5%. Additionally, the service fee for the Malaysia Xiaohongshu Store system is 0.5%. Specific payment methods will vary based on the buyer’s choice, e.g., Alipay, WeChat Pay, etc.
14. Can multiple brands or accounts be managed via AI?
Answer: Yes, AI can help merchants manage multiple brands or accounts. Merchants can manage different brands through a unified platform and use AI tools for cross-account content generation and Xiaohongshu ad placement.
15. How to handle note publishing failures due to slow network speed?
Answer: If network speed is slow, it may cause note publishing to fail. It is recommended that merchants ensure a good network connection for smooth content publishing. If network issues occur, they can try again later.
16. Are the payment methods for Malaysia Xiaohongshu Store the same as on Xiaohongshu? Will customers get confused?
Answer: The store’s payment methods are similar to Xiaohongshu’s, but merchants can choose multiple payment options (e.g., Debit Card, Credit Card, Alipay, WeChat Pay, etc.) to meet different customer needs. Merchants can avoid customer confusion through a clear payment interface.
Only 1 SSM Needed: We Provide One-Stop Xiaohongshu Store Setup & Ad Services (BigDomain Spotlight Top-up + Xiaohongshu E-commerce Solution)
If you wish to quickly enter Xiaohongshu e-commerce, BigDomain provides one-stop services:
- Malaysia Xiaohongshu Store Application
- Blue Tick Verification Guidance
- Xiaohongshu Ad Spotlight Top-up (Official Promotion Service)
- Store System Setup &收款 Integration
- Marketing & Traffic Optimization
- Malaysia Xiaohongshu KOC Quality Collaborations
- WeChat Mini-Program development & store integration
The BigDomain team assists merchants in completing the entire process from applying for Xiaohongshu Blue Tick to placing Xiaohongshu ads, helping brands launch quickly, gain exposure, and close sales.
📩 Contact BigDomain immediately for a complete Malaysia Xiaohongshu store setup solution and ad top-up services.
📌 Want to systematically build your Malaysia Xiaohongshu content strategy, persona, and marketing roadmap? We can help!
BigDomain is a leading Xiaohongshu (XHS) marketing service agency in Malaysia, covering services from Xiaohongshu official account management and Blue Tick verification to Xiaohongshu KOC marketing, Spotlight ad placement, and complete Malaysia Xiaohongshu代运营 solutions. We specialize in turning “content” into “influence assets” and have successfully helped numerous local brands提升粉丝信任 and platform interaction rates (watch & like).
Our provided Malaysia XHS services include:
- Xiaohongshu Enterprise Account (Blue Tick) Application & Operation: Establish brand verification to enhance user trust and exposure priority.
- Malaysia Xiaohongshu KOC Quality Collaborations: Select本地 KOCs that align with brand调性 and possess “human touch” to create authentic usage scenario content,杜绝模板式软广.
- Spotlight Xiaohongshu Ad Placement Strategy: Connect with platform resources for precise ad placement and强化内容传播路径.
- Full-Channel代运营 Services: Including content calendar planning, style positioning, persona building, community management, and interaction optimization.
- XHS Content Creativity & Traffic技巧 Workshops: Provide online/offline training, teaching high-engagement short video techniques, hot topic策划, and Malaysia XHS content creation methods.
📩 Contact BigDomain immediately for a complete Malaysia Xiaohongshu store setup solution and ad top-up services.
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