How Different Generations of Consumers Use Social Media

Social Media, Tips Sharing

According to a research conducted by Animoto, they realised that 75% of Millennial buying decision were influenced by a brand’s social media presence. Millennials is a generation that is largely grown up online and those response figures vary significantly across various age brackets. Hence, today let us discuss about which social media platforms should you focus on in order to reach your target market?

The researcher also conducted a report in order to provide more insight. Below are some of their key findings which include:Some of their key findings include:

Gen Z chose Instagram as the platform to follow brands
Baby boomers spend most of their time on YouTube and the Facebook Feed
Gen Z, Millennials, and Gen X selected YouTube as the platform they rely on when making purchase decisions