In the worldwide, Facebook is the most popular social media platform since until today. With the latest Facebook update, and it is the e-commerce field second only to Facebook Marketplace and Shop Pages so far.
So, what’s Facebook Shop bring offer to us?
Around 90 million of small business use Facebook to connect with their target audience for all benefits that the network offers. With a Facebook store, these benefits are definitely grown and increase.
- The Facebook store has been integrated into the entire Facebook series of applications. This means that users will find the same store on Instagram as on Facebook.
- With the in-app checkout feature, your buyer will not need to jump from one site to another to place an order, so that the order can be completed smoothly. Facebook also stores its credit card information, making shopping more seamless.
- The in-app checkout function also allows people who do not have a website to easily build a Facebook online store. Moreover, that too with zero upfront investment.
- The store is customizable and you can change the button color and text size of the store in other style options.
- There are no restrictions on the products you can add to the store. Set them in collections for easy browsing, thereby improving the buyer’s experience.
- Finally, with the in-app customer support of Messenger, WhatsApp and Instagram Direct, Shops makes it easy for you to assist customers with any queries. In the future, customers will also be able to place orders directly through these chat channel, so there will be more benefits
Lastly, this is why important to build a Facebook Shop.
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