SEO: Search Engine Optimization
In brief, SEO is the short form for Search Engine Optimization. It is a practice of optimizing the website to appear at the top of search engines’ organic results. By being top-ranked in organic search results, the particular website will have higher visibility and greater potential to attract more traffic.
For more information about SEO and SEM, click here.
The Importance of SEO
The era has changed; it is more competitive than the previous generation, especially when the search engine took a vital role in the marketing game. As a result, search engine marketing is an essential tool for businesses to grow better.
Many people, especially marketers and businesses, heard about the term SEO before. However, they do not know how to utilise these powerful tools to help their website attract more traffic and make their business grow better. SEO can help the website owner get free targeted traffic from search engines for your website, blog, or online store.
Why do we need to practice SEO? The importance of SEO can be discussed from 5 perspectives:
1. Number of Internet User
According to Data Reportal, there are approximately 4.66 billion internet users around the world. In addition, 81.5% of internet users will search online for a product or service to buy.
Search engines serve billions of users per day as a tool to seek an answer or a solution for their question or problem.
Practising SEO allows your website or business to appear at the top of organic search and reach a larger potential audience.
2. Searchers are most likely to click on the top 5 suggestions
Based on research from Zero Limit Net, nearly 70% of the click-through rate is accounted for by the first five organic results on the first page.
Therefore, good practice of SEO can help your website rank higher and have greater visibility for potential audiences.
Build a site for users, not spiders.
Dave Naylor
3. User experience
SEO can enhance the usability of the website and improve the user experience.
In this era in which people value convenience and speed, saving the user’s search cost (including time) can significantly increase user experience and satisfaction.
User experience is a vital component in affecting business growth. Great user experience can increase the potential of customers coming back to you after the first purchase.
4. Users’ trust issue
Users tend to trust the search engine’s algorithm will let the most relevant search result appear first.
Thus, having a presence in the top positions of the search result for the searched keywords will increase the website trust level.
5. Win the competition
SEO can keep you ahead of the competition. If two websites sell the same things, the search engine optimized website will have more customers and generate more sales.
When your website appears on top of your competitors, you may get more clicks as the research from Zero Limit Net shows that the higher the ranking, the higher the click-through rate.
Final Takeaway
SEO is a vital tool in search engine marketing.
It can reach a larger audience, rank higher in the search engines, have greater visibility to the potential audiences, enhance user experience, increase trust level and be ahead of your competitors.
BigDomain can help you to get “FOUND” in the top search engines such as Google/Bing! We are the Top in SEO Malaysia and Digital Marketing Agency Malaysia. We are SEO Expert in Malaysia that can help you with your search engine optimization Get Result Faster with BigDomain.
For more information about BigDomain, please visit: Bigdomain.my
For further inquiries, don’t hesitate to get in touch with us at go.bigdomain.my/marketing
