Are you looking to create more inspiring Instagram videos? Here are a few Instagram video ads tips that will help get your audience.
Focus on a Single Theme or Topic
The last thing you want to do is conquer your audience with ads pointing to brand awareness, shopping details, buy-now options and product education all in one video. The fastest way to get people to scroll past your ad is by over promoting your content.
For example, one brand in particular who has mastered this is MLS, the men’s premier professional soccer league for the US and Canada. The brand used short videos that immediately provided where and when to watch along with quick soccer highlights. It was simple and straight to the point.
Apply this same consistency to your video ad strategy to avoid confusing your audience and limiting awareness.
Use Simple Wording for the Script and Overlay Text
The average Instagram user follows several accounts and is probably also active on other social networks such as Facebook, Pinterest, LinkedIn, and others. They go to these sites to look at posts from people they follow. They aren’t there to see your ad. That’s why it’s important to create ads that will hold their attention for as long as possible. A simple mistake takes their focus elsewhere.
One way to hold viewers’ attention is to keep it simple. This includes what you say in your video and what you write in your overlay text and caption. The second you start using words people don’t understand just to make yourself look advanced, you’ll lose their attention.
Interact With People Who Comment on Your Instagram Video Ad
When people comment on your Instagram video ad, make sure you respond to every one of them. This will help you answer any questions your audience has. Besides, it will also show commenters and ad viewers that you care so more people will be interested in buying your products.
Also, when you respond, you’re increasing the number of comments. And when people view the number of comments, they’ll be curious to learn more about where the ad leads.
This are the few tips to improve Instagram Video Ads.
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