Are you looking for some ways to boost your holiday digital marketing campaign? According to Facebook, one of the recent added option is Stories placement to your Feed campaigns, as opposed to use each element which is Stories and New Feed. Now they are independently and separate for entirely campaigns....
YouTube Expands Access to AR ‘Try-On’ Ad Feature
This week, YouTube has annouced that it is expanding the pool of brands who will be access the function. Not only that, it also adding the Augmented Reality (AR) advertising to its Masthead ad placement options which making them easier to find for users. source: SocialMediaToday The picture above is...
Twitter Launches New App for Mac, Using Catalina OS
This week, Twitter has announced that its latest version of Twitter app for Mac which is build on macOS Catalina. It is now available in the app store. We believe that this will be a happy news for Mac fans right? ???? Twitter first previewed its revamped Mac app back...
Facebook Provides New Insights into the Modern Fashion Shopping Process
Facebook has launched a new report regarding the evolving customer fashion purchasing journey and the role that social platforms can and do now play within that process. Facebook has conducted a survey of 1,729 people in United State who aged 18 and above about their fashion purchasing process in order...
Instagram Provides Key Tips to Help Marketers Maximize their On-Platform Efforts
With Instagram's influence on the rise, more and more people tuning into the latest trends and happenings through the app. Furthermore, more brands are looking to build Instagram presence and market their products or services via Instagram Stories, posts as well as videos. According to a research, it indicate that...
Pinterest Launches ‘Pinterest Academy’ Education Resource for Marketers
With over 300 million users and still growing, Pinterest has turned into a greater thought for many organizations which wish to maximize their social presence and reach engaged shoppers online. According to Andrew Hutchinson, some 90 % of weekly Pinners use Pinterest to make purchase decisions which is higher than...
Instagram Updates its Stories Camera with New ‘Create’ Mode to Highlight Creative Options
Instagram has rolled out a new format for its stories camera. This make the app add various stories tools in term of GIFs, countdown sticker and polls which is easier to access and apply and direct from main function bar. Source: SocialMediaToday The addition of new Create Mode has replaces...
Snapchat Enables In-Game Purchases for First Time in New Campaign with Adidas
Adidas has launched a new interactive campaign on Snapchat. It enable users to buy a product via a game in the app. Sample shown as below. Source: SocialMediaToday As you can see sample above, a simple 8-bit game has been use in this new Adidas campaign. The game features Adidas...
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Google Takes Aim at Pinterest with ‘Style Ideas’ and Improved Google Shopping
Google seems like keeping tabs on Pinterest growth. Not only that, Google has launched a new feature which copy Pinterest 'Shop the Look'. It will based on an image captured through Google Lens or screenshot sample and offers relevant products. For example, if you see a mini skirt that you...