Any time you see a new tool, a new app, a new trending function, you can bet that other platforms will seek to copy it. This is because it can limit the impact of the competition.
According to Instagram is once again replicating a competitors’ features. This time with TikTok in the firing line which is so called Clips.
The main function of Clips enables users to record the segment of videos into a single video story. Furthermore, users also can overlay music on Clips and adjust the speed / timer of each video clips.
Instagram replicates this feature does make a lot of sense. This is because TikTok has been steadily rising over 2018 year and have more than 500 million active users (MAUs). If Instagram replicates this copycat features, it also can stifle new app growth and beating other platforms and maximizing its use on the platforms.
Thus, it is not a surprise to see Instagram copy TikTok or any new app or tools. It seems like a little cheap or tacky as being copying your competitors. But it is clearly work. For instance, Snapchat plaform growth has been stagnated as Instagram copy its stories feature.
But the most vital question is ‘will it work for TikTok’ ? Let’s see how it performs.
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