Instagram has launched a new ‘House of Instagram’ mini-site which is a brand advice hub in Australia. The function of this advice hub is to provide links to a range of guides, tips or resources for those businesses and with a focus on Australian market.
The information hub includes overviews of how to build your brand on the platform, how to connect with Instagram audiences, as well as case studies and wellbeing tools.
In addition, Instagram has included key event highlights and tips, articles relevant to the latest platform updates for the region, and again, case studies of successful campaigns.
As noted, the mini-site is specifically targeted at the Australian market – at this stage, there doesn’t appear to be localized variations of the same, though we have asked Instagram for more info.
There are some good resources available here, and it could be a good reference point for those looking to get a better understanding of the platform, and the opportunities for their business.
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