With Instagram’s influence on the rise, more and more people tuning into the latest trends and happenings through the app. Furthermore, more brands are looking to build Instagram presence and market their products or services via Instagram Stories, posts as well as videos.
According to a research, it indicate that 80% of Instagram users follow at least one business, while 60% of users will regularly discover something new on Instagram. Besides that, 75% of users have take action in term visiting a website after seeing those brand content.
With the statistics above, it is obviously fair to assume that several brands will be looking to up their Instagram game heading into the holiday season or the coming year.
If that sounds about right for your business, then these tips are for you.
Instagram has rolled out a set of platform pointers and tips in order to help marketers produce better, more resonant Instagram content and build a stronger presence. We have help you highlights the right direction for your Instagram content.
New set of tips for image composition
First of all, Instagram has provided a new set of tips for image composition which consists of some simple yet valuable notes on maximizing your visual presentation. By doing this, it helps marketer figure out how to create more outstanding impact Instagram visual.
Holiday campaign planning
Furthermore, Instagram does provided notes regarding holiday campaign planning in term of content calendar template for mapping out your campaign approach. The example below is for a restaurant business, but you can see how the specific mapping in term of post type, visual type and caption. It can be helpful in providing a cohesive overview of your approach and can help you track your progress and focus on the goal.
Tips of how to sell products on Instagram
Moreover, Instagram also provide a set of tips regarding how to sell your products on the platform which includes these pointers for new products launched.
There’s a scope of variables that will affect the effectiveness of each component here, however these are some great pointers, which could enable you plan out a better approach in order to build and maximize your Instagram brand presence.
These noted will definitely help you if you are looking to make Instagram a bigger focus moving forwards. You will have a better idea on how to present your products or services in order to connect with the broader Instagram audience.
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