Google has officially rolled out its highly anticipated Google Search AI Mode in Malaysia, marking a new chapter in how Malaysians will interact with online search. Powered by the advanced Gemini 2.5 AI model, this feature promises to revolutionize the traditional search experience by providing users with conversational, detailed, and contextual answers instead of just a list of links. Originally launched as an experimental feature in the United States, AI Mode’s wider rollout now includes Malaysia, opening up exciting possibilities for users who want more than simple keyword searches.
What is Google Search AI Mode?
Image Source: https://search.google/ways-to-search/ai-mode/
Google’s Search AI Mode is a next-generation search experience that leverages artificial intelligence to transform how questions are answered. Unlike conventional Google Search, which primarily offers a ranked list of links, AI Mode synthesizes information from across the web to craft concise, conversational responses. This feature is powered by Gemini 2.5, Google’s custom AI model designed to handle longer and more complex queries that often require multiple searches. Moreover, AI Mode supports multimodal inputs, allowing users to interact through typing, voice commands, or images, thanks to the integration of Google Lens.
At its core, AI Mode uses a query fan-out technique, breaking complex questions down into subtopics to explore multiple angles of a query simultaneously. This enables the AI to provide multi-faceted answers with high relevance based on up-to-date web content, Google’s Knowledge Graph, and real-time shopping data. Users can also engage in follow-up questions to dive deeper into any aspect of the answer, making the search process dynamic and interactive.
How to Access Google Search AI Mode on Mobile and Desktop
To start using Google’s AI Mode on your mobile device or desktop, you first need to opt into the “AI Mode” experiment through Google’s Search Labs. This mode appears as a dedicated search tab that delivers AI-powered, conversational answers instead of the usual list of links.
Requirements to Access AI Mode
- Personal Google Account: Search Labs is currently only available for personal Google accounts, not for Google Workspace or school accounts.
- Web & App Activity Enabled: For the best experience, make sure you turn on Web & App Activity in your Google account settings. This enables search history, allowing AI Mode to remember your previous queries and continue from where you left off.
- Location Availability: Initially limited to the United States and a few other regions, AI Mode is now accessible in English across more than 180 countries and territories, including Malaysia.
How to Enable AI Mode on Mobile
Method 1: Using the Google App
- Open the Google app on your Android or iOS device.
- Perform any search and then look for the Search Labs icon (which looks like a beaker) at the top of the results page.
- Tap the icon, find the “AI Mode” experiment, and switch it on.
- Once activated, you’ll see an “AI Mode” tab either on the home screen of the Google app or just below the search bar on Google’s homepage.
Method 2: Using a Mobile Browser
- Open your preferred mobile browser and navigate to the Search Labs website at labs.google.com/search/.
- Sign in with your personal Google account.
- Locate the “AI Mode” experiment and enable it.
- You can now access AI Mode by visiting google.com/aimode or through the Google app.
How to Enable AI Mode on Desktop
- Open any web browser and navigate to labs.google.com/search/.
- Make sure you are signed in with your personal Google account.
- Click the “Join to Try” button under the “AI Mode” experiment to opt in.
- After joining, you can access AI Mode in two ways:
- Visit google.com/aimode directly in your browser.
- After performing a search on Google, click the “AI Mode” tab located beneath the search bar.
Use Google AI Mode – Just Like How You Use Other AI
Image Credit: https://neilpatel.com/blog/google-ai-mode/
Once you have AI Mode enabled, you can interact with it by typing your query, speaking it aloud, or uploading images. Using an advanced “query fan-out” approach, AI Mode breaks down complex questions into smaller parts and simultaneously searches for answers on each subtopic to deliver a comprehensive response.
AI Mode is designed to handle complex questions that would normally require several searches. It also suggests follow-up prompts to help you explore additional related topics or clarify your queries further. Additionally, responses often include links to the original web pages where information was sourced, letting you dive deeper if you wish.
How AI Mode Works: The Technology Behind the Scenes
The magic behind AI Mode lies in its ability to digest complicated queries and produce coherent, unified responses. When a user poses a question—say, planning a culturally sensitive event with specific dietary needs—the AI breaks this request into smaller elements, searches the web comprehensively, and then synthesizes the findings into one detailed answer. This removes the tedious process of performing several searches and piecing together information manually.
Besides textual inputs, the multimodal nature of AI Mode allows users to speak their questions or upload images for analysis. For example, a user can take a photo of a plant and ask AI Mode for care instructions or even seek recommendations for local Malaysian treats that can be prepared ahead of time for gatherings. The AI’s ability to provide step-by-step answers with relevant links turns Google Search into a true assistant capable of handling everyday needs and complex inquiries alike.
Unique Features That Set AI Mode Apart
AI Mode is not just about smarter search results; it fundamentally changes the user experience in several key ways:
- Long, Conversational Queries: Users can ask in a natural, conversational manner instead of relying on keywords alone.
- Multimodal Inputs: Voice and image input options make searching intuitive and accessible.
- Follow-up Questions: The AI remembers context, enabling a continuous, interactive dialogue.
- Actionable Results: For services and products, AI Mode allows users to book reservations or make purchases directly within the search.
- Localisation: The AI provides culturally relevant answers suited to Malaysia’s diverse population, such as halal menus or local games to host.
These features combine to create a search experience tailored to the modern user’s needs for efficiency, clarity, and engagement.
Benefits for Malaysian Users AI
The integration of AI Mode into Google Search offers multiple advantages tailored to Malaysian users’ diverse and dynamic needs. By providing synthesized answers to complex queries, AI Mode saves valuable time by eliminating the need for jumping between multiple search results. This efficiency enhances productivity, whether you are planning an event, shopping online, or exploring new topics.
Moreover, the ability to ask detailed follow-up questions enables users to discover new perspectives and expand their understanding without restarting searches. The feature’s cultural awareness also means Malaysians can receive information that respects local traditions and preferences, adding personal and regional relevance. Finally, AI Mode’s seamless shopping and booking functionalities streamline the process of taking action directly from the search, making everyday tasks smoother and more convenient.
How AI Mode Compares to Other AI Search Tools
While other tech giants have introduced AI-powered search enhancements, Google’s AI Mode stands out due to its deep integration of Gemini 2.5, real-time web content access, and unique multimodal capabilities. Competitors may offer conversational AI or image recognition separately, but Google combines these features seamlessly within one search interface.
Furthermore, Google’s strength lies in its expansive understanding of high-quality web content through the Knowledge Graph, enabling it to prioritise authoritative, relevant information. The addition of direct booking and purchase options also gives Google a valuable edge by allowing action without leaving the search ecosystem.
Tips to Maximise Your Google Search AI Mode Experience
To get the best out of AI Mode, users should consider phrasing their queries naturally and conversationally. Using extended, complex questions will help the AI deliver richer responses. Take advantage of voice search when on the go, and use image uploads when appropriate to get instant, useful information about real-world objects.
Make use of follow-up questions—AI Mode retains context, so you can explore topics deeply and interactively. Lastly, contribute feedback on responses to help Google continuously improve the accuracy and usefulness of AI-powered answers.
Conclusion
Google Search AI Mode’s arrival in Malaysia is a significant leap forward in search technology, offering users a smarter, more interactive way to find answers. Powered by Gemini 2.5 and featuring multimodal input, conversational queries, and actionable results, AI Mode makes complex searches simpler and more relevant. As availability increases, Malaysians are encouraged to explore AI Mode and become early adopters of this transformative search experience. With ongoing improvements driven by user feedback, AI Mode is poised to evolve and redefine how Malaysians search online in the years to come.
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