The 5 thing you need to know before creating your website
We wanted to share some of our experience about creating a successful website that actually sells for you. A website should not just look fancy while sitting there without reason as there is some client we speak to who just want a website because their competitor own one.
Your website should be able to promote your business for you, keep in touch and engage with your existing customers while helping you acquire new customers. A properly planned website can engage with your competitor customers and turn them over to you.
There are many tools available in the market you can simply start at no cost. These are Pretty Much DIY(do it yourself) tools and most of them are FREE. However, if you are doing a website for your business, it is good to invest a small amount of money to make your website look a little more professional and great for branding. especially investing in a Domain Name which starts from RM10-RM30 only first year if you are really serious on getting your business running online.You need to let your future client feel that you are serious in your business before turning them into your clients.
Establish a Objective
This is one important step you need to always keep in mind before start doing anything. Of course, it is common for every business or hobby to have a website but it can be more effective by first creating some goal.
Example of Goals
- I want my website to improve my branding.
- I want to get more customers online
- I want to display my product’s catalogue and sell them online
- I want to link my website to the marketplace, sell online and manage my inventory
- I want to communicate with my customer
- I want to get listed on Google so people can find me instead of my competitor
What do you need before creating a website
There are a key piece of information you need to prepare before creating a website.
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- Company Logo
If you do not have one logo yet, you can always start first - Simple yet attractive Company Brief / Profile
(do not try to attach a full 3000-word company profile to your website. Too much wording will make your audience bored and leave your page.
Trust me, you do not want a bounce rate as it will not only fail to engage new customers, it will also affect your SEO Search Engine RankingIf you need to upload 100% of the information online, make sure you
- Company Logo
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- Keep the front page summary brief
- Split the long company into multiple pages
- Try to replace words with icons and photos
- Try to convert some of your Company Intro or Products into into videos or graphics.
Samples layout of a company brief
- Product Information/ Services
- Contact Us
- There should be a Map, Address, Email (contact form), Contact number, and most importantly, Your Facebook, Twitter, Instagram, YouTube channel etc.
This is to create a trust rating especially if you want to rank your website easier part of the SEO.
- There should be a Map, Address, Email (contact form), Contact number, and most importantly, Your Facebook, Twitter, Instagram, YouTube channel etc.
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| Important to link social media to website |
Who are your target audience (Customer) .
Website, is basically a form of marketing and every marketing strategy should This is simple. You need to establish and understand who your website is targeted for so you can continue to map your content toward your target audience. This is also similar to your target audience of your product.
Example
- Employees will use your website for product information as part of your product portal
- Capture new customer
- Engaging with Existing Company
- The age group of your users
- Where is Your Audience coming from
What tools or help you need to help you build a site
There are many tools available in the market you can simply start at no cost. These are Pretty Much DIY(do it yourself) tools and most of them are FREE. However, if you are doing a website for your business, it is good to invest a small amount of money to make your website look a little more professional and great for branding. especially investing in a Domain Name which starts from RM10-RM30 only first year if you are really serious on getting your business running online.You need to let your future client feel that you are serious in your business before turning them into your clients.
A lot of websites are being created by WordPress and you can get started at wordpress.com or install WordPress in a locally purchased shared hosting server to host your website and email.
You can also try Wix Website Builder or Weebly which also have FREE options. If you purchase a Domain with BigDomain Malaysia, you can request a Free Hosting account that comes with a Free Website Builder. Big Domain Website Builder come with a Backend tool which is drag and drop, auto responsive and close to 200+ free design to choose from. Explore the 200 Design now and Drag n Drop Tools
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| BigDomain Free Website Builder |
Another option is Call DIFM (Do it for me) where you can hire a web designer, or a freelancer to do it for you if you find it too complicated or simply have no time. The Charging Rates are from RM1,000 – RM2,000 for a freelancer while some digital agencies may charge from RM3,000 – RM10,000 depending on the complexity of your website and the required time to spend on your website.
Do not be too focused on getting your initial website perfect, and most of the time it is very difficult to be perfect. We also must be reminded that a complex website also means difficult to update. and during the first 2-3 months there is always information required to be updated to the website so launch it first the moment it is ready. and gain some SEO values while keeping it up to date. This brings us to the next sub-topic
How and Who to update your website In the future
Getting your Business online means you must always ensure that website content is up to date.
It is always a good practice to update your website at least once a month, refresh some graphics or add in some seasonal greetings so your audience can find the content as engaging enough.
With the current DIY tool in the market, you do not need coding skills to update a website, however, you still need some design sense with plenty of time to update your website and doing some formatting.If you hiring a design agency to build a website for you, then you need to get a budget ready to re-hire them to update a website for you, either through monthly fees or one-time updating fees. Most modern CMS(content management systems) such as WordPress/Joomla, allow you to make the website changes yourself upon website design completion by our website developer however, most of the time the “CSS” or Design Code might fail, causing the layout to be distorted. after you update the website, you might want to practice together with your website developer.
Big Domain Website Design Services
Penang base Bigdomain pioneering in Website Design Solutions, working together with industry leaders and tech startups to bring Hassle-free Smart Website Design that
- Automate Website Design and Ready in Minutes
- Hassle-free Zero touch auto content updating using Facebook
- Advanced SEO and Content Easy Index to Help you get found in Google easier
- In building Visitor’s Statistic , know who your audience are
- Complete with inbuilt marketing and messenger feature, you can manage your newsletter subscriber and talk to Website Visitor using Facebook Messenger
BigDomain Founder started as a Freelance Web Designer since year 2016. Our Founder also founded Domainplus (HT Internet) in year 2011 before starting Big Domain in 2017
