This week, Reddit announced some new video ad options. It seeks to maximize its revenue opportunities heading into the holiday season.
New mobile landing page flow for video ads
Reddit has added new mobile landing page flow for video ads in order to guide users through the ads engagement process in a better way. This new update option enables users who click an in-feed video ad will be directed to a website that will continue playing the video, uninterrupted, alongside other branding and marketing from the advertiser.
Support additional aspect ratios in its video ads
Not only that, Reddit also support additional aspect ratios in its video ads such as 1:1 square and 4:5 vertical video now available, in addition to 16:9 and 4:3 video formats. Sample shown as below.
Offering optional referral URLs for CPV campaigns
Reddit offers this new feature and it enables a cleaner video ad experience for campaigns with video views as the primary campaign objective. Reddit is still working hard on significant potential and be a valuable advertisement and outreach option although it might not be user primary social marketing option.
These new video options will expand the potential for experimentation on the site. Tell us your feeling how do you think?
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