From 16 to 17 May 2026, the two-day, one-night Xiaohongshu Marketing Strategy advanced practical class, jointly organized by renowned Malaysian social media and marketing mentor Jason Kok of OE Edugroup, concluded successfully at MDMT Ballroom, Datum Jelatek, Kuala Lumpur. As one of the key guest speakers at the event, Henry Tye, founder of BigDomain and Colla Media, shared his industry experience and analyzed the latest Xiaohongshu commercialization trends and practical strategies for 2026.
The program brought together senior experts from four major fields. The topics covered brand and marketing strategy, content marketing, Blue V verification, Spotlight Ads operations, Xiaohongshu e-commerce store conversion, data analysis, and market insights. During his session, Henry shared agency-level backend workflows, internal platform updates, and practical steps to help participants avoid common mistakes on this fast-changing platform.
Why did an Experienced SEO Expert, Henry Tye Decide to focus on Xiaohongshu?
Henry has 30 years of IT industry experience and close to 20 years of hands-on experience in search engine optimization, SEO. BigDomain, the company he founded, has become one of Malaysia’s leading companies in Google AI SEO, Agentic AI SEO, and cloud domain solutions. With his deep industry background, Henry was invited to speak at the Alibaba Global Digital Program, Train the Teachers Program, organized by Alibaba Training Centre Malaysia.
When asked why he led his team to Hangzhou in 2023 for on-site market research and then decided to enter the Xiaohongshu space, Henry gave a clear answer: “Xiaohongshu is the search engine of the next era.”
Consumer search behavior has changed. After the TikTok incident in the United States in early 2025, a wave of users shifted their attention to Xiaohongshu, creating strong overseas growth for the platform. For the Malaysian market, this represents a large traffic pool of nearly 3 million active local Chinese users. With the government-led Visit Malaysia 2026 campaign, Malaysia also expects to welcome up to 7 million Chinese tourists. For businesses targeting local customers or tourist spending, Xiaohongshu has become a core marketing channel.
Official Certification: Completing the Xiaohongshu E-Commerce Loop in Malaysia
As an early mover in the industry, Henry’s Colla Media team has officially become a certified partner of All Value Malaysia, Xiaohongshu’s official overseas store service provider. Recently, the team achieved another major milestone by successfully integrating the All Value store system with EasyParcel, one of Malaysia’s leading logistics platforms.
This means Malaysian merchants can now provide a smooth Xiaohongshu e-commerce experience within the platform, from content discovery to order placement and local delivery.
Colla Media has provided in-depth Xiaohongshu marketing services for many well-known brands, including OE Edugroup, SK Jewellery, Picasso Hospital, and Hyatt Hotel. From 2024 to 2025, the team worked closely with OE Edugroup through practical workshops, corporate training sessions, and special sharing events. Together, they trained more than 2,000 participants online and offline. These participants included top advertising agencies, insurance teams, entrepreneurs, brand owners, and members of key business organizations such as the Malacca Chinese Chamber of Commerce and Industry.
Exclusive Insider Updates: Xiaohongshu Commercialization Trends for 2026
During the practical class, Henry shared several exclusive insider updates based on his recent participation in major industry events:
- Platform policy tightening: Since February 2026, Xiaohongshu has applied stricter advertising policies for overseas markets. Many advanced advertising permissions are now restricted and only available to first-tier agencies. Businesses that do not understand the rules risk account suspension or ad rejection.
- Focus on three major sectors: In April 2026, during a closed-door meeting at UTAR with core Xiaohongshu officials, the platform identified three key industries that it will hyper-focus on in the Malaysian market. Henry urged businesses to act early and position themselves before the platform bonus period becomes more competitive.
- AI and new media integration: On 29 April 2026, Henry was invited to attend the BFM Financial Summit, where he spoke alongside leading AI experts. He emphasized the role of AI in Xiaohongshu content production and data analysis. Strong operators need data thinking and the right tools to study winning content, improve it, and outperform competitors.
Seize the Opportunity: Full-Service Xiaohongshu Marketing and Next Class Preview
Xiaohongshu’s platform rules and marketing methods change fast. The era of relying only on free organic traffic has passed. To stand out on this high-value platform, brands need proper account positioning, accurate Spotlight Ads placement, and high-quality content.
For businesses that want to capture the 2026 traffic opportunity, Colla Media under BigDomain provides one-stop Xiaohongshu professional services, including:
- Xiaohongshu account management
- KOC and KOL influencer marketing
- Professional Xiaohongshu shooting and editing
- Xiaohongshu SEO and Spotlight Ads management
- All Value store setup and guidance
Missed the May practical class? The next session is coming soon!
Xiaohongshu Marketing Strategy Advanced Practical Class, Vol. 4, Second Intake
- Date: 28 to 29 August 2026
- Venue: MDMT Ballroom, Datum Jelatek, Kuala Lumpur
Seats are limited. Get your company’s customised Xiaohongshu marketing plan or register for the next training session.
Contact the Colla Media team lead:
Please contact Colla Media through its official channels for detailed contact information or speak directly with the customer service team.
[Carmen | Marketing Team ]
Take action now! Help your brand stand out on Xiaohongshu and turn quality traffic into real business growth.
